Display-Ad Clickers Nosedive 50% - MarketingVOX

The number of online Americans who click on display ads has dropped by 50% since 2007 - and now stands at only 16% of all US internet users, according to updated results from the "Natural Born Clickers" study from comScore, Inc. and Starcom MediaVest.

the article (avail at marketingvox link above) goes on to say the news is not all bad on display advertising - that even though clicks are down 50%, along with the percentage of users who do the clicking, the ads still have exposure value (like a [gasp] "old media" ad! nonetheless, sort of a wakeup call for marketers.

Molecular Voices » Google Maps car sighting: They’re having lunch, we’re snooping

October 1

Google Maps car sighting: They’re having lunch, we’re snooping

On our way to lunch today we had a sighting that makes the average geek excited: a Google Maps car, live, in the flesh. These cars are deployed by Google to document the street view imagery on its maps. They also collect geospatial data. It is not the most nondescript article to travel with.

Parked outside a Friendly’s diner, a huge tower carrying telemetry and photography equipment

is installed atop the car.

Data collection equipment inside the car

Data collection equipment inside the car

Inside, the car sports a monitor, bolted into the floor. A wireless keyboard talks to what appears to be a desktop computer in the car’s trunk.

Driver side view of the car featuring monitor, keyboard

Driver side view of the car featuring monitor, keyboard

As you can see, a long, methodical road-trip necessitates gummy candy and lots of music.

The data collection computer is stored in the car's trunk

The data collection computer is stored in the car's trunk

Wireless data uplink using a Verizon data connector.

Wireless data uplink using a Verizon data connector.

Definitely does not seem like the cushiest gig, but hey, it’s a tough economy.

in my town!

don't have an iphone, but if I did...

First pic with Best Camera app

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Posted 3 days ago

4 comments

Sep 24, 2009
patrickrhone said...
Bejebus! That is beautiful. I want to disappear into that place and never return.
Sep 27, 2009
what's the app, Jane?
Sep 27, 2009
Jane Quigley said...
Chase Jarvis's Best Camera app - look at thebestcamera.com.
It's become my favorite iPhone app. 


Sep 27, 2009
Thnx, I got it. Will be trying it out later.

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via jane quigley. follow her!

With the Seltzer Man, Ronny Beberman, Laid Up, Brooklyn Thirsts - NYTimes.com

Few if any have called other deliverymen, and almost all of them are spiritually allergic to store-bought seltzer, with its less-than-explosive carbonation and short fizz life.

“It cleans your tongue in the morning,” Mr. Bernstein said of Mr. Beberman’s seltzer. “It’s like coffee without the caffeine. You drink it ice-cold and it shocks the senses.”

(“Real seltzer should hurt,” said Mr. Gomberg, the factory owner.)

this is the new york I love. of all the cities I have lived in, people in new york were the most supportive (once you were accepted into the neighborhood) and "neighborly"